Top 10 Tools for Learning in 2011

Each Year, Jane Hart founder of the Center for Learning & Performance Technologies invites learning professionals from around the globe to vote on top tools for learning.  Voting closes tomorrow November 13.  Afterwards, she will publish the final list.

It is tough to limit choices to 10 tools, but here is the list I submitted based on what we have been using inside my company, and what I have been using personally for informal learning, development and collaboration.

1. Microsoft SharePoint - we have been using this to create learning environments around formal courses to enable informal learning - includes wikis, shared calendars, document repository and many other joyful tools!
2. Yammer - our enterprise microblogging tool has provided a venue for groups to form and learn from each other.  Informal learning, collaboration, social learning, sharing - it all happens here.
3. Microsoft Office Communicator - share your desktop and video conference using voice over IP in an instant.
4. Delicious - my personal knowledge management favorite.
5. Skype - bringing people together - even when they're not!
6. YouTube - when you want to make a point clear to people, you can usually find a brief video to share that does it for you.
7. Dropbox - new to me and moving up the list. With the growth of tablets, this tool becomes more important for sharing.
8. SlideShare - great for researching presentations and sharing your own
9. Twitter - I've learned more through the connections I've made through twitter over the last two years than through any other means.
10. Ted Talks - If you haven't seen one, check them out.

If I could have added two more I would have added Evernote, and of course, Blogger.

Still Learning ... through #lrnchat

Where do I spend my Thursday nights?  Well, between 8:30 and 10:00 PM eastern time, I'm usually online participating in a twitter-based #lrnchat discussion.  For those of you who are not familiar with #lrnchat, it is a weekly gathering of workplace learning professionals, hobbyists, academic enthusiasts, and education junkies who get together to discuss learning topics.  A very geeky thing to do I'll admit, but it is a lot of fun.  It has also been an important part of my professional growth and development since I began participating in - and learning from - these chats in October 2009.  I wrote this blog post: I Have Learned ... Socially!!! at the time to share the excitement I had in that experience. I have been returning ever since.

I have to admit, not every topic, every week is a home run, but the batting average is pretty impressive.  And even in those weeks when to topic isn't the greatest, it is still fun to talk and share laughs with the other community members.  But every once in a while, a thought provoking question, a comment, or a discussion thread whacks me on the side of the head and a good idea penetrates my thick skull.  That happened again this week.   The topic was "Using Social Media in Projects."   The first question of the night was, "What projects are you working on that use social media?"   Happily, I was able to contribute a few responses here.  I and my team have been incorporating social media tools into our learning design for quite some time now.  But it was the second question that hit me upside the head:  "How are you using social media to gather formative data about your projects?"   This was a simple, straightforward question.  It absolutely made sense.  But the truth of the matter is I haven't been using social media to gather formative data.  I don't really know why.  I'm usually very diligent about analysis and data gathering in the early stages of a learning project.  In fact, I'm sometimes criticized for spending too much time doing it.  It never occurred to me that I could be using social media as part of my data collecting.  But as soon as I thought about it, it made absolute sense to do so.  I can cast a wider net and likely get a faster response than I can with traditional data collection methods.

The good news is that I can learn.  My company has recently re-outfitted our sales and service employees with an upgraded mobile device.  The time is right for us to begin deploying mobile learning.  We are in the early stages of developing our strategy.  So on Friday, I logged onto my company's yammer network and posted a few questions about mobile learning.  I asked people to share experiences they may have already had with mobile learning, and to share expectations about topics, tools and support they would like to see through mobile learning.   Responses were starting to trickle in by the end of the day.   I will continue the dialog next week.

Thanks again to my #lrnchat buddies for the whack in the head.  See you next Thursday.

Social Media at Conferences, Revisited

In September 2009, I wrote this blog entry: Tweeting at Conferences: Etiquette vs. Impact about whether or not it was rude to tweet at conferences.  As someone who was new to social media at the time, my perspective was that when listening to a speaker at a conference, the polite thing to do was to put your handheld device away and give the speaker your full attention. What a difference a year and a half of experience can make. Now my view is that, as long as you are discreet and don't create distractions, it is not only complimentary to the speaker to share messages about what is being presented it is also valuable to do so, in a number of ways.

This week I attended a kick-off meeting in Dallas for my company's most important business unit.  Business leaders, managers and people from key staff functions spent four days together discussing strategy and tactics for 2011.  This was a business meeting not a learning event, so my team members and I mostly had time to experience the conference from a participant's point-of-view.  I had the good fortune to be able to listen, absorb, and share a lot of what I was experiencing through our company microblogging tool: Yammer, which is very similar to Twitter, only access is restricted solely to my company's employees.

Over the course of the four days, I posted messages that included direct quotes from business leaders, summaries of presentations, my thoughts about the implications of some of the things I heard, and general updates about what we were doing, the atmosphere, and the mood in the room. I really had four goals in mind as I was doing this:

1. Share information with other team members - I manage a remote team that is scattered about the US.  Not all of them were able to attend the conference.  I wanted the team members who weren't able to be there to get as much real-time information as possible about the strategy so they could begin thinking about how it would impact their work.
2. Exchange thoughts and impressions with other conference goers - Using social media is still relatively new in my company.  There were only a few other people at the conference who were also posting updates on Yammer.  But it was nice to connect with others in the room this way and jointly share our thoughts through discussion threads.
3. Share information with others in the company - One of the conference goers who is also one of my yammer followers saw my yammer posts and came up to during the conference to say, "What a great idea: actually sharing our strategy with as many people in the company as possible, as early as possible."
4. Create an archive of notes - I attached the hashtag (#) "Dallas" to all of the messages I posted during the conference so that I - and anyone else who might be interested - could easily retrieve them when needed after the event. 

On all counts I was successful.  And the messaging was not just one-way.  Team members and others who were not at the event responded to my posts with questions and comments that encouraged me to share more information, provide clarifications, and go into more depth on the topics that were of most interest. 

The Inevitability of Social Learning

This fall, I read two books on learning and social media:  Social Media for Trainers, by Jane Bozarth which I wrote about in this blog on September 25, and The New Social Learning, by Tony Bingham and Marcia Conner, which is the subject of this post.

Both books are excellent, but they tackle the subject from two very different angles.   In Social Media for Trainers, Jane Bozarth shared practical examples of specific applications of social media tools such as Twitter, Facebook, blogs and wikis in learning situations.   It is a very tactical book, and I ended up buying  copies for my team members so they could get some ideas on how we can better leverage these tools in our work.

The New Social Learning takes a different approach and is targeted to a broader audience.  It tackles the topic from a more strategic point-of-view.  I have recommended it to a few of our business leaders (outside of the Learning & Development function)  who expressed an interest in how social media can be used for learning, innovation, and idea exchanges among our employees, business partners and customers.

The authors view the use of social media in organizations as inevitable.  Millions of people are using Facebook, Twitter, and other social media tools outside the office as an effective and efficient means of communication and information sharing, why would they not want those same advantages in their work?  They express the choice we face as:  do we want embrace and leverage social media and integrate it into our work, or - as many companies do - do we want try to ban or restrict social media usage in some way? Obviously, they advocate embracing it and encourage their readers to put social media tools to use in their organizations citing greater shared knowledge, richer learning experiences, and an enhanced corporate culture as some of the payoffs.

Mr. Bingham and Ms. Conner take a relatively "tool-neutral" approach in this book.  Their position here is that specific tools come and go quickly these days, so rather than discuss them in the book, they provide a companion website:  http://thenewsociallearning.com/ where information about specific social media tools can be shared and updated as needed.  Rather than discuss specific tools, they discuss usage by categories (such as microblogging and immersive environments) and the value created by each.  They do this by providing specific examples and success stories.  My favorite parts of the book are the "Respond to Critics" and "Recommendations" sections of each of the main chapters.  It is obvious that the authors have heard all the objections and criticisms typically raised by skeptics, and that they have inoculated themselves against them.  In this book, they are passing on the vaccine to us.

Must Read: Social Media for Trainers

Jane Bozarth recently published a new book called Social Media for Trainers. I would put it on the list of "essential reads" for anyone in the workplace learning field. Social media and Web 2.0 tools are too important into today's world for the learning community to ignore. Most true learning takes place informally and through peer-to-peer connections. Social media provides a platform to make that happen more easily. If you are really interested in helping people be successful at work or move forward with their development needs, you cannot ignore the power of these tools and their potential for learning.

The book covers how to use social media tools like Facebook, Twitter, blogs and wikis - and a few others - for learning purposes. Each of the key tools is given its own chapter. Each chapter begins with a description of the tool in a nutshell, a deeper look into the tool, advantages and disadvantages of selecting one tool over another, how and why you might use some of the tools together, and why you might choose one tool over another. Then the chapters provide a barrage of ideas and practical ways the tool being covered can be used for learning purposes. There are suggestions on how to use the tools as primary vehicles for learning and how to use them to supplement or extend programs or courses (that are delivered in the classroom or through other media) by using the social media tools for pre-work, intercession work and post work.

If you are not a social media user already, the book will help you get started. If you are a familiar with social media tools, but haven't used them for learning, you will be amazed at how many learning activities are possible. Of course, not all of them will be right for every learning situation or workplace culture, but there is enough here to choose from so everyone can come away with at least one or two practical ideas.

Here are a few quick hits I picked up about some of the tools:

Twitter - Learners can use Twitter to talk to an expert. You can follow anyone with a Twitter account and if you reach out to an author or expert about their work, many are happy to respond.

Facebook - For me the biggest surprise in the book is how versatile Facebook is. I generally have only used Facebook for personal connections and favor other social media tools for work purposes, but Facebook has so many capabilities that it can be used to for everything from communication to course management.

Blogs - These can be great tools for learning reflection. But you must keep in mind, blogs are heavily dependent on writing skills. If that doesn't match your audience profile, blogs may not be the way to go.

Wikis - Unlike the other tools which are primarily set up for comment and response interactions, wikis allow true collaboration. Learners can jointly create pages such as shared class notes for FAQs.

There is so much more in the book.  Get it.  Read it.  Use it.

Happy Anniversary to Many Ways to Learn!

Incredible as it may seem (to me anyway) today is the one year anniversary of the Many Ways to Learn blog. I posted my first entry on August 7, 2009. At the time, every training journal, magazine and newsletter was loaded with articles about social media. (It seems they still are!) Up until then, I had been indifferent to social media. My only experience with it was a half completed profile and a dozen connections on Linkedin, and watching my kids connect with their friends on Facebook. But after being bombarded and bludgeoned with articles on how social media was the biggest thing to hit the training industry since the advent of elearning, I thought I’d better investigate it. So I simultaneously started this blog, created a Twitter account, completed my profile on LinkedIn and began reaching out to people to see what would happen. It was going to be my own mini social experiment.

Not knowing what to expect, I approached all of this with a bit of skepticism. My perception of social media was that people were wasting time tweeting things like, “I’m taking a shower now” or “I’m moving from the couch to the loveseat.” At that time, I had no understanding of the value it could bring. I enjoyed writing the blog entries, but I never thought anyone would actually read them.

Here it is one year later. As I reflect on my social media experiences over this last year, I’d have to say they have been both fruitful and satisfying. Here are a few things, I have learned:

• People are interested in what I have to say – incredible as it may seem to me, people do read my blog. Not by the thousands, but a by the hundreds each month. Each time I publish a new post, I get a spike in readers so I know I have a few subscribers out there. It is good to know that I can contribute to other people’s learning and enjoyment in at least some small way.
• There are many thriving virtual communities – whatever you may be interested in, there are people out there who are interested in the same things. I love instructional design. I’ve been lucky enough to find a community of people who are interested in workplace learning. Many of them now are my Twitter and LinkedIn contacts. It is great to have people to talk to who are genuinely interested in what I like to do. My family and friends are bored to death by the things I write about in this blog.
• Hobbyists, not professionals, make up the heart of virtual communities – within each community you will find experts, enthusiastic novices, and everything in between. And while there are many professionals on line, they are not the ones who do the bulk of the information sharing. Since they sell their content and expertise, they can’t really give it all away. On the other side of the coin, the hobbyists have no profit motive so they are free to share whatever they like.
• Social media enables you to connect directly to thought leader and experts – the amazing thing about social media is that you can connect with just about anyone. Thought leaders, authors, and even celebrities (if you so choose) will not only accept you as a follower, but in some cases will follow you back. It is great to be able to discuss a topic with the person who originated the idea or wrote the book. Prior to social media, this ease of access was not possible.
• There are no geographic boundaries on the connection possibilities – this is an obvious one but it is still worth mentioning. I live in Connecticut but I have social media contacts that I regularly engage with all over the country, in Canada, the UK, Germany, India and Australia. How wonderful is that?
• Twitter can lead to real business opportunities – Some social media contacts can be converted into face-to-face business contacts. I recently hired a vendor to deliver Virtual Team Building training for a group of our managers who I met because she was following me on Twitter. I’ve had other contacts deliver proposals for services I might consider using in the future.
• There are a myriad of web 2.0 tools out there, and many of them are free – there is way more to the Web 2.0 world than just blogging and tweeting. Thank goodness for people like Jane Hart, who aggregate lists of tools to save the rest of us the leg work.
• It is possible to effectively collaborate at a distance – I manage a virtual team. I’m in Connecticut. I have two team members in Georgia, one in Ohio and one in Florida. We are able to work together at a distance by sharing our desktops, storing files in shared workspaces, and using online collaboration tools.
• Real learning does take place through social media – I’m living proof of that. A year ago I knew nothing about social media. Now I use several different tools to regularly to connect with people inside and outside my company. I’m doing things inside my company that I learned from my external social media connections and experiences. The informal learning that takes place online is real and powerful.

There are probably a million other things I could list here, but I won’t - at least not now. One year into this “experiment” I am convinced that I’d be crazy to give it up. The connections I’ve made through social media are too valuable to cast aside. I contribute to the online learning community and I get a lot out of it too. Plus, I’m having fun!

Learning vs. Recruiting: Who Would Win a Social Media War?

As someone who is focused on management development, I spend a lot of time thinking about how to capitalize on social media to promote informal learning inside my company. With many of the other learning people in my company focused on formal course development or delivery, I sometimes feel like I’m alone in this endeavor. This caused me to reflect on where the learning community in general is in the cycle of social media adoption. As a point of reference, I thought about this question in comparison to our HR counterparts, particularly those who are involved in recruiting. Here is what I’ve concluded:

"If learning people faced recruiting people in a social media war, the learning people would lose."

We would lose because we don’t have the numbers and because it is not in the forefront of our minds as we approach our work.

Although this is not scientific, here is the evidence on which I base my conclusion:

Point #1 - I recently attended the Technology Assisted Learning Conference in Chicago. It was co-located with the Social Media for Recruitment Conference. The conference organizers set up a monitor and a special twitter hashtag (#socialrecruitment) for the recruiter conference, but did not do this for the learning conference. Granted, the title of the recruiter conference was “Social Media for Recruitment”, but the title of the learning conference was “Technology Assisted Learning.” Shouldn’t it have at least been a consideration that a social media hookup would be needed or wanted by learning conference attendees?

Point #2 - I occasionally post questions on the Chief Learning Officer discussion forum. When I have posted questions about traditional topics such as learning metrics, I’ve gotten at least a few responses. But when I asked the questions, “Are you using web 2.0 tools for learning?” and “Are you using microblogging as a learning tool?” I got zero responses. I posed a similar question on an ASTD discussion forum. After five months the post finally garnered a reply. It was someone commenting how disappointing it was that I had no replies to date. He further went on to say, “The lack of response here seems to show that in general we as a population are a little behind the times.”

Point #3 - I am a member of several LinkedIn groups. On occasion when I write blog entries that I think will be of interest to members of those groups, I share the links to my blog posts. Two groups that I belong to are called, “Social Media and the Learning Function” and Social Media in Organizations” (which was formerly titled Social Media in HR). I get a lot of comments and traffic from HR group, but rarely if ever have I seen a comment on one of my posts from the Learning Function group.

Point #4 - As a final kicker, not long ago my local ASTD Chapter hosted an excellent and informative meeting on social media usage. Our guest speaker who led the discussion was… a recruiter.

I know there is a solid core of learning professionals who are active in social media who I would gladly follow into battle. But there are many others who have yet to take up the sword.

@dorothy - There's No Place Like Home! #Oz

"Oh, but anyway, Toto, we're home. Home! And this is my room, and you're all here. And I'm not gonna leave here ever, ever again, because I love you all, and - oh, Auntie Em - there's no place like home!"

When it comes to social media and my company, I feel a little bit like Dorothy in the Wizard of Oz. Prior to August 2009, I was not really a social media participant. Yes, I had a facebook page and a LinkedIn account, but I was not really present or active in either space. In August, I simultaneously started this blog, opened a twitter account, and logged on to yammer at work. I made a decision that as a learning professional, I needed to embrace social media so that I could learn how to help others use it to capitalize on the informal learning that takes place through these tools every day.

I was excited that my IT department had recently made yammer available inside our organization. It made me feel that my company was being forward-thinking and innovative. But sadly, as I went on to yammer I discovered there were only a handful of users there, mostly from IT and Marketing. I invited others to join me as tried to make some connections and start a dialog around topics that were important for learning, but people mostly responded in ways that made me feel like I was annoying them. Much like Dorothy in Kansas, I felt unappreciated and misunderstood, so I clicked off yammer and went out in search of people who would listen to me. Dorothy left Kansas with a small basket and her dog Toto, and landed in Oz; I sat down at my computer with a cup of coffee and my dog Smokey at my feet, and landed on twitter.

When I arrived, I found it to be a strange and wonderful place. Like Oz, it was a little disorienting at first and it certainly had its perils, but after a while I found a few kind souls in the learning community to help me navigate my own yellow brick road. So for the last few months, I have been out there tweeting and bookmarking links with these fine folks. The list of people who I follow, and those who follow me, has grown at a modest but steady pace. I'm learning new things every day but lately a feeling of melancholy has set in. I have a longing to "get back to Kansas" and share these experiences with my own "family."

So today I decided to click on the yammer icon that has lately been sitting idle on my desktop. And there was Aneta from Marketing and Steve from IT (and not much of anybody else), just as I had left them. It was no glorious homecoming. Not much had changed since I'd been over the rainbow. But of course, now I am different. I've learned so much about the possibilities of social media on my trip through Oz/twitter. One thing I learned is that it takes patience to build a community. So I will yammer on, joining groups, posting quotes and comments, sharing links, and gradually I will build a community of learners - right in my own backyard.

I welcome any comments or suggestions on fostering informal learning and building communities through yammer.

Tweeting at Conferences: Etiquette vs. Impact

I had an epiphany during this week’s #lrnchat. Participating in these discussions has been tremendously helpful in my quest to understand the value social media tools provide for learning.

This week’s chat started off with questions about how media sharing tools (such as Youtube) and collaborative content creation tools (such as wikis) are impacting corporate learning. As this discussion ran its course, the next question that appeared in the chat scroll was about the role of social media at in-person conferences. In response to this question, one of the chat participants made the suggestion that we should “bring the backchannel forward” in conferences. He stated that, "social media does not have to be a post-event activity; instead it should be an attendee."

After reading his post, I pictured a speaker in front of a room full of people with Blackberries in hand, eyes down and thumbs flying as they twittered messages back to the members of their respective online communities. The next image that came to mind was of my teenage children pulling out their cell phones to respond to text messages from their friends at inappropriate times. Being a relatively new social media user (I started blogging and tweeting in August) I viewed these two situations as much the same, so I naively typed in this question in response to his post: “Isn’t it rude to tweet during conference events?”

My question garnered some interesting responses, such as: “Not at a good one,” “It’s engagement,” “These days it seems like an insult not to,” “It extends the conversation,” and “Is it rude to take notes?”

Reading these responses made me realize that I need to change my frame of reference. My “pre-social media” point-of-view was that it would be disrespectful and disruptive to do anything other than give the speaker my full attention. But as I thought about it some more, I thought, “Of course the speaker would want people to share his or her message beyond the conference-goers.” Then, I began to calculate the impact:

Imagine a conference presenter speaking to an audience of 100 people. Let’s say half of them are social media users. And out of that half, half of them were interested enough to tweet the speaker’s message back to their online communities. That would be 25 people extending the message beyond the in-person audience. Now let’s say that each of those 25 people had 100 followers on twitter. The speaker’s message has now potentially reached 2500 people. Even if only a small percentage of those 2500 people retweet the message it still extends the impact even further. And these are very conservative estimates. I currently have 88 followers and I have only been a twitter user since August. Factor in long time users who have huge followings and the numbers grow exponentially.

As a result of this, I have revised my mental model of social media activity at conferences.  Far from being rude, it is actually complimentary to tweet during presentations.  And never mind about about it being disruptive, it actually helps the speaker be more productive. So, next time you are at a conference, don’t be surprised to see me in the audience at with my mobile device in hand. I promise it won’t be because I am texting home to find out if we are having meatloaf or chicken for dinner.

The Media Is Tuning In to You!

On Monday I attended the ASTD Southern Connecticut Chapter’s monthly meeting. The topic was, what else: Social Media. The speaker was Jennifer Scott, of HireEffect LLC. She specializes in talent acquisition and career coaching. She helps her clients use social media for recruiting and/or job searches. She had great advice for both the people in the audience who are currently in career transition, and for the small business owners who are trying to reach more customers with their training/consulting services. Currently, I’m in neither of these categories, but certainly could be some day. Nevertheless, as someone who just recently began immersing himself in social media, I found her presentation to be valuable and helpful.


She focused on three key social media tools: LinkedIn, facebook, and twitter and made good points about each. But her main point was that we would be crazy not to take advantage of the networking opportunities afforded by social media. Years ago, companies had to work hard and pay dearly to get their name out there. Now, through these tools, the media is tuning into you! Social media tools provide free targeted advertising for your business, your job search, or your personal brand.

She gave some advice on how to develop a social media presence. Here are a few of her key points and my takeaways.

• Clearly define your value proposition. Before you jump in and start appearing all over the web, know what your niche is. What do you want to emphasize? What do you have to offer?
• Be consistent. Your web presence should make sense overall. In other words, your headline on LinkedIn and your Bio on Twitter should tell the same story about you – and it should match your overall value proposition.
• Optimize your profile. Take advantage of all the real estate offered on social networking sites to describe your offering or your company. Carefully consider keywords for your profile that are job, business, and industry specific for the audience you most want to reach. Remember, this is free targeted advertising!
• Don’t just show up; Participate! - Submit news articles. Initiate and join discussions. This is social media. Contribute to the groups that you join. Forward articles or people’s profiles to others who you think might benefit from them. When you make good points in a discussion, people naturally become curious about who you are and will want to link back to your LinkedIn profile or your company’s facebook fan page.
• Convert social networking into direct connections –Where it makes sense, call a social network contact to offer your services, or to find out more about what it is they have to offer. This is really what it is all about isn’t it?

I am about three months into my explorations with social media tools. Each day as I learn more I become more encouraged by the possibilities for using them for learning inside my organization. I really feel that we are on the cusp of a new evolution in corporate learning that will see us becoming more focused on creating environments to capture informal learning rather than being content and course deliverers.

 

I Have Learned...Socially!!!

After two months of blogging and tweeting, I have actually begun to learn something through this experience.  Here is my story:

On Thursday night I participated in a #lrnchat session on Twitter with other people interested in learning.  The theme of the chat was, "learning from each other socially in different ways."  I logged on a few minutes early and was politely greeted by a few others who were already there.  At the appointed start time, the chat leader began tweeting the rules.  They appeared on screen one by one, interspersed with greetings from other chatters who were just arriving.  There were seven rules in all.  The gist of which I have repeated here:

1. Introduce yourself and your location
2. Share your favorite topics
3. Write complete thoughts so those seeing your tweets outside of the chat will understand them
4. Play nice (but sarcasm was welcomed!)
5. Periodically retweet so others will understand the context of your responses  (I didn't get this at first, but I got it now)
6. Remember to include #lrnchat in all posts (Putting this at the end of your tweets includes your post in the chat stream)
7. Five minutes before the end of the session, let the group know if you need anything from them and then close by reintroducing yourself

After all the rules were read, several threads of discussion took place.   I paid attention and participated in a few, but there were several others that went right by me.

The first thread I followed had responses to a prompt asking, "What have you learned this week?"   Some learned about instructional design, some about twitter; I typed that I learned there is a community of learners that meets through Tweetchat on Thursday nights.

Then we began to discuss social learning.  One person suggested social learning is the convergence of ideas. Someone else suggested that all learning is social.  Several people refuted this with examples and testimony.  I asked, "How does social learning fit into the corporate learning world with its security restrictions and data privacy concerns?"  One person sent me a direct response saying, "It doesn't...it's the very antithesis...uncontrolled by "the man" and self/group constructed."   I thought that was interesting, since one of my goals is to learn how to bring these tools into the corporate learning environment.  I'll be thinking about this one for a while.

Someone asked, "If Socrates coulda' tweeted...would that be social learning?"  This garnered the response: Socratweets!

After all of this, a good discussion thread got started on learning measurement.  Certainly it is difficult to get a handle on the impact that learning through social media could have on a business.  It was clear that this issue creates a barrier for acceptance in the corporate learning world.

In all, the chat lasted ninety minutes.  I had fun participating in it and afterwards - as a good learner should do - I took time to reflect.  So here is a brief summary of my thoughts about my experiences with social learning this week:

1. I have been blogging for about two months now.  During that time I have been reading and connecting with other bloggers.  It is through one of these connections that I discovered the existence of the #lrnchat group
2. By linking back to another blogger who read and commented on one of my blogs, I learned some of the vocabulary and syntax used to make tweeting more effective
3. Through #lrnchat, I learned that there is more to twitter than just isolated tweets
4. I learned that twitter can be effective for learning if you have people with common interests all tweeting together at the same time
5. I learned you can make your tweeting more meaningful by using techniques like retweeting, direct replies, and writing complete thoughts

So I think I'm beginning to get the idea of social learning.  I'm not ready to include it in my instructional strategies at work yet, but I'm hopeful that I will be able to at some point.

For you curious social anthropologist types, here is a link to Thursday's #lrnchat transcript.  Be warned, you have to navigate through the zigzag nature of the discussion threads.  As a matter of fact, someone in the group suggested coining a new term for this: Zigzag Learning.  You can also see my contributions to the discussion in isolation by going to http://twitter.com/mpetersell  and viewing my posts dated Thursday, October 1. 

Tweet, Tweet, Tweet, What Does It All Mean?

Okay, I woke up this morning thinking about Twitter.  I know, scary isn't it?  I was thinking, "I should Tweet something, but I really don't have anything meaningful to say in 140 characters or less."  In this week's Learning Consortium call,  Elliott Masie stated that we were in the "hype and experimentation stage" with Twitter.  Last month, the CLO-Network posed the question, "Is social learning the hope for the future or just hype?" Yesterday's entry in the Corporate eLearning Strategies and Development Blog began with, "If you haven't jumped on the Twitter bandwagon because it seems stupid..."  So I find that I am not alone in seeking learning value in this tool that is gaining 10 million users per month.

Bill Sherman is also searching for that value.  He wrote an article in the August issue of Chief Learning Officer titled, "When the Bird Tweets Does Anyone Learn?" One segment of the article I found particularly interesting discusses the conditions that need to be present for social media to serve as a valid learning delivery medium.  Here are his points along with some of my thoughts:

The use of social media must organically fit with the program's overall instructional design, rather than be thrown in as an afterthought.

This is one of the things I fear most right now: people throwing these tools into a program just to be trendy.  A good instructional designer knows the choice of delivery media should be driven by the learning design.  The media chosen has much less impact on a program's success than the instructional strategy.

The organization's technology strategy must support social media to fully leverage the just-in-time learning capabilities the platform offers.

I have to give credit to my company's IT department.  They have recently introduced Yammer (Twitter's corporate cousin) into our organization.  We are beta testing it.  We are also using a software tool for forum discussions to capture ideas for innovation and for holding customer forums about happenings in our industry that impact their business.   So, once we can figure out the best way to leverage these tools for learning, I think we will have the IT support we need.

The organization's culture must intelligently embrace and practice the use of social media.

There are a handful of regular Yammer users in our company.  And, like Twitter, there are many people who have signed on and said, "Hello! I'm here." and were never heard from again.  

Learners must be receptive to social media, and alternatives must be available for those who feel uncomfortable with social media.

This raises yet another challenge for working with multiple generations in the workplace.  My thought here is that if we start by designing the use of social media into programs where it makes sense we can gradually build acceptance.  When I introduced the idea of using a wiki in our onboarding program, at first my senior course developer and the program facilitators were skeptical and resistant.  But after a while, they began to see it was easy to use and added value to the program.  They began to suggest replacing some of our activities with new ones centered on using the wiki.  I'm hoping that in the near future, we will be doing the same with tools like Twitter.  I don't think this bird is just going to fly away.

Discussing Podcasts and Social Networking with the Learning Consortium

Today I participated in one of Elliott Masie’s monthly Learning Consortium calls. For those of you who have not had the pleasure, this is a valuable way to spend an hour each month. Mr. Masie hosts the calls which address topics of interest to the consortium membership. Members submit questions ahead of time and he provides a brief response from his point of view (usually citing research he has done or read) and then opens the line for other consortium members to share their opinions. Two topics of interest to me came up on today’s call: podcasting and social networking tools.


We have tried to do a few things with podcasting as a learning tool in my company, but in truth all we have done is create audio learning programs. The distinction being that audio learning programs are posted on a website and made available for download, whereas podcasts are delivered to a device such as a cell phone or a laptop through a subscription feed. In any event, the process for creating them is the same. One of my team members is currently working on an audio learning series for managers. It will cover ideas for increasing employee engagement. So, when podcasting came up on the call, it caught my interest immediately. Here are a few of the key points that were shared about creating successful podcasts:

1. Keep them focused - the most effective podcasts cover only a single topic
2. Keep them short – don’t overproduce them with long introductions or irrelevant segments
3. Use two or three voices to create interest – like successful radio shows, podcasts work better when there is a dialog between two or three people rather than just a single voice talking to the listener. If possible, use a mix of male and a female voices.

 If you read my earlier blogs on wikis or microblogging, you know web 2.0 tools are of interest to me. I have been experimenting with several tools to try to determine their practical uses for learning. This is one of the reasons I started blogging. The question that was addressed in today’s call was about which tools are making an impact on workplace learning. Mr. Masie described wikis as belonging to the category of “collective intelligence” tools. He stated that these tools have caught on and are making a strong impact. He noted that because these tools are mainly for sharing “user created content” that rating pages or entries has become important. Ratings help sort out the good from the bad content to bring key learning points to the forefront. I have included a “rate my blog” gadget and a “Digg It “ button on this blog so I can get feedback on what people find most valuable when reading Many Ways To Learn.

The discussion about microblogging was right on the money. Mr. Masie described us as being in the “hype and experimentation cycle” with tools such as Twitter. This is absolutely true for me. I have no idea what people expect me to write on Twitter and, quite frankly, I haven’t found many people who are compelling enough to “follow.” Our in-house tool (Yammer) is showing some promise. I have witnessed a few key connections take place through discussions on Yammer. Also, I received a reply to one of my posts from  a VP with whom I wanted to make a connection. A lot of my work aligns with what she is doing in her department. It was nice to see she recognized that as well.

For what it’s worth you can follow me on Twitter if you want to: http://twitter.com/mpetersell. Better still, you can follow Elliott Masie: http://twitter.com/emasie.

Yammering On About Nothing; Kudos for Dr. Gupta!

Okay, so I joined my company's Yammer beta site. My goal as a learning professional is to see what kind of learning possibilities there are through this tool. I wanted to see what kind of dialog is going on in my company. What are the hot topics being discussed? How is knowledge being spread and shared to build a better future for us all?

What did I find? Everyone on Yammer was discussing - Twitter. There was a running thread of yams(?) about this article from Information Week stating that 40% of "tweets" were pointless babble. Up to this point my quest for learning through Web 2.0 tools hadn't been very fruitful.

Back on Twitter, George S and Weird Al weren't providing me much, but I found a ray of hope for learning in a few threads started by Dr. Gupta. He is using "twitpics" to share xrays of various conditions and asking people if they can spot problems. It appears that he has a lot of followers who are medical students and professionals. So Twitter can be used for mini coaching sessions with online followers. Hmmm...

Let's All Microblog!

This week I signed up on Twitter and Yammer and I really have no idea why! These are two popular "microblogs" that "everyone" is using these days to write short snippets about themselves. Twitter is a public microblog that asks the question, "What are you doing right now?" Yammer is its corporate cousin. It has the same basic concept except that it is only open to members of the same company. So instead of asking, "What are you doing?" Yammer wants to know, "What are you working on?" I figure I would give both of these a go to see how they might be useful for learning. The way they work is that you that you sign up to write your snippets (on Twitter these are called tweets; on Yammer are they yams?), you choose people to "follow" if you feel they have interesting snippets, and people choose to follow you.

When I joined Twitter I was presented with an array of choices on people to follow. Not being sure how this was going to work, I chose three people as a starter kit: George Stephanopolous, Weird Al Yankovic, and Dr. Sanjay Gupta. Shortly after I tweeted (do I really have to call it that?) I immediately had three followers: sexytoytwiter, bitchymyall710 (who is having a lingerie party - I guess I'm invited!), and some guy named Vernon. If you are interested in joining my new posse, you can find me at http://twitter.com/mpetersell.

I'll let you know how Yammer is working out in a few days.