Inspired by the Lectora End-to-end eLearning Solution

This week two of my team members and I attended the Lectora User’s Conference in Cincinnati. (Lectora is an elearning development tool from Trivantis.) It has been a few years since I last attended this conference. It has certainly grown. There was double the number of attendees at this year’s event, which was a bit surprising. The last Lectora conference I attended was held in Las Vegas, a place that certainly offers more to do in the off hours. But it was the tool, not the location that compelled me to return to this event. Before the end of 2010, I purchased a few licenses for Trivantis’s then new release: Lectora Inspire. The Inspire version of Lectora improved on what was already a great tool for authoring elearning by including the ability to launch and use flypaper, Camtasia and Snagit right from inside the software. My team members and I wanted to attend this conference to get ideas from both the folks at Trivantis and the other conference-goers, on how to take advantage of these great new capabilities. We got that and much, much more.

The Trivantis team put together a terrific event that included captivating keynote addresses from Elliott Masie, on key learning trends, and Tim Ferguson, CIO at Northern Kentucky University, on the explosion of mobile learning. Each day, these were followed by practical, informative sessions and workshops on how to use the new tools built into Lectora Inspire.

But the biggest news from the conference was the four announcements from Trivantis:

1. They’ve entered into an agreement to acquire flypaper, a tool that allows you to add interactivity to your courses by creating flash animations and effects simply, without having to be a flash developer.  This should lead to even more capabilities in future versions of the Lectora tool.
2. They introduced Snap! by Lectora, a PowerPoint-to-elearning tool to serve the same needs as Articulate and Adobe Presenter at the low cost of $99.  From the looks of it in the demonstration, they are going to give the other guys a run for their money.
3. They launched WeLearn, a new social eLearning network. They tried something similar a few years ago, but didn’t get much traction with it. WeLearn is a retooled approach that is currently in Beta.
4. They introduced CourseMill Express, a lower end version of their CourseMill Learning Management System that should be helpful for small businesses that don’t have the funds to invest in a full-blown LMS.

All-in-all, this was quite an event. It gives someone like me, who leads an enterprise team of instructional designers and course developers, a lot to think about. The Lectora line up now creates a strong end-to-end solution with Snap! at one end and Inspire (including flypaper, Snag-it and Camtasia) at the other. I could outfit my team members with the tools they need based on their level, but have them all working across the same platform.

Note:  To read messages from the conference-goers on twitter, search on #2011LUC. 

Tweet, Tweet, Tweet, What Does It All Mean?

Okay, I woke up this morning thinking about Twitter.  I know, scary isn't it?  I was thinking, "I should Tweet something, but I really don't have anything meaningful to say in 140 characters or less."  In this week's Learning Consortium call,  Elliott Masie stated that we were in the "hype and experimentation stage" with Twitter.  Last month, the CLO-Network posed the question, "Is social learning the hope for the future or just hype?" Yesterday's entry in the Corporate eLearning Strategies and Development Blog began with, "If you haven't jumped on the Twitter bandwagon because it seems stupid..."  So I find that I am not alone in seeking learning value in this tool that is gaining 10 million users per month.

Bill Sherman is also searching for that value.  He wrote an article in the August issue of Chief Learning Officer titled, "When the Bird Tweets Does Anyone Learn?" One segment of the article I found particularly interesting discusses the conditions that need to be present for social media to serve as a valid learning delivery medium.  Here are his points along with some of my thoughts:

The use of social media must organically fit with the program's overall instructional design, rather than be thrown in as an afterthought.

This is one of the things I fear most right now: people throwing these tools into a program just to be trendy.  A good instructional designer knows the choice of delivery media should be driven by the learning design.  The media chosen has much less impact on a program's success than the instructional strategy.

The organization's technology strategy must support social media to fully leverage the just-in-time learning capabilities the platform offers.

I have to give credit to my company's IT department.  They have recently introduced Yammer (Twitter's corporate cousin) into our organization.  We are beta testing it.  We are also using a software tool for forum discussions to capture ideas for innovation and for holding customer forums about happenings in our industry that impact their business.   So, once we can figure out the best way to leverage these tools for learning, I think we will have the IT support we need.

The organization's culture must intelligently embrace and practice the use of social media.

There are a handful of regular Yammer users in our company.  And, like Twitter, there are many people who have signed on and said, "Hello! I'm here." and were never heard from again.  

Learners must be receptive to social media, and alternatives must be available for those who feel uncomfortable with social media.

This raises yet another challenge for working with multiple generations in the workplace.  My thought here is that if we start by designing the use of social media into programs where it makes sense we can gradually build acceptance.  When I introduced the idea of using a wiki in our onboarding program, at first my senior course developer and the program facilitators were skeptical and resistant.  But after a while, they began to see it was easy to use and added value to the program.  They began to suggest replacing some of our activities with new ones centered on using the wiki.  I'm hoping that in the near future, we will be doing the same with tools like Twitter.  I don't think this bird is just going to fly away.

Discussing Podcasts and Social Networking with the Learning Consortium

Today I participated in one of Elliott Masie’s monthly Learning Consortium calls. For those of you who have not had the pleasure, this is a valuable way to spend an hour each month. Mr. Masie hosts the calls which address topics of interest to the consortium membership. Members submit questions ahead of time and he provides a brief response from his point of view (usually citing research he has done or read) and then opens the line for other consortium members to share their opinions. Two topics of interest to me came up on today’s call: podcasting and social networking tools.


We have tried to do a few things with podcasting as a learning tool in my company, but in truth all we have done is create audio learning programs. The distinction being that audio learning programs are posted on a website and made available for download, whereas podcasts are delivered to a device such as a cell phone or a laptop through a subscription feed. In any event, the process for creating them is the same. One of my team members is currently working on an audio learning series for managers. It will cover ideas for increasing employee engagement. So, when podcasting came up on the call, it caught my interest immediately. Here are a few of the key points that were shared about creating successful podcasts:

1. Keep them focused - the most effective podcasts cover only a single topic
2. Keep them short – don’t overproduce them with long introductions or irrelevant segments
3. Use two or three voices to create interest – like successful radio shows, podcasts work better when there is a dialog between two or three people rather than just a single voice talking to the listener. If possible, use a mix of male and a female voices.

 If you read my earlier blogs on wikis or microblogging, you know web 2.0 tools are of interest to me. I have been experimenting with several tools to try to determine their practical uses for learning. This is one of the reasons I started blogging. The question that was addressed in today’s call was about which tools are making an impact on workplace learning. Mr. Masie described wikis as belonging to the category of “collective intelligence” tools. He stated that these tools have caught on and are making a strong impact. He noted that because these tools are mainly for sharing “user created content” that rating pages or entries has become important. Ratings help sort out the good from the bad content to bring key learning points to the forefront. I have included a “rate my blog” gadget and a “Digg It “ button on this blog so I can get feedback on what people find most valuable when reading Many Ways To Learn.

The discussion about microblogging was right on the money. Mr. Masie described us as being in the “hype and experimentation cycle” with tools such as Twitter. This is absolutely true for me. I have no idea what people expect me to write on Twitter and, quite frankly, I haven’t found many people who are compelling enough to “follow.” Our in-house tool (Yammer) is showing some promise. I have witnessed a few key connections take place through discussions on Yammer. Also, I received a reply to one of my posts from  a VP with whom I wanted to make a connection. A lot of my work aligns with what she is doing in her department. It was nice to see she recognized that as well.

For what it’s worth you can follow me on Twitter if you want to: http://twitter.com/mpetersell. Better still, you can follow Elliott Masie: http://twitter.com/emasie.