The Inevitability of Social Learning

This fall, I read two books on learning and social media:  Social Media for Trainers, by Jane Bozarth which I wrote about in this blog on September 25, and The New Social Learning, by Tony Bingham and Marcia Conner, which is the subject of this post.

Both books are excellent, but they tackle the subject from two very different angles.   In Social Media for Trainers, Jane Bozarth shared practical examples of specific applications of social media tools such as Twitter, Facebook, blogs and wikis in learning situations.   It is a very tactical book, and I ended up buying  copies for my team members so they could get some ideas on how we can better leverage these tools in our work.

The New Social Learning takes a different approach and is targeted to a broader audience.  It tackles the topic from a more strategic point-of-view.  I have recommended it to a few of our business leaders (outside of the Learning & Development function)  who expressed an interest in how social media can be used for learning, innovation, and idea exchanges among our employees, business partners and customers.

The authors view the use of social media in organizations as inevitable.  Millions of people are using Facebook, Twitter, and other social media tools outside the office as an effective and efficient means of communication and information sharing, why would they not want those same advantages in their work?  They express the choice we face as:  do we want embrace and leverage social media and integrate it into our work, or - as many companies do - do we want try to ban or restrict social media usage in some way? Obviously, they advocate embracing it and encourage their readers to put social media tools to use in their organizations citing greater shared knowledge, richer learning experiences, and an enhanced corporate culture as some of the payoffs.

Mr. Bingham and Ms. Conner take a relatively "tool-neutral" approach in this book.  Their position here is that specific tools come and go quickly these days, so rather than discuss them in the book, they provide a companion website:  http://thenewsociallearning.com/ where information about specific social media tools can be shared and updated as needed.  Rather than discuss specific tools, they discuss usage by categories (such as microblogging and immersive environments) and the value created by each.  They do this by providing specific examples and success stories.  My favorite parts of the book are the "Respond to Critics" and "Recommendations" sections of each of the main chapters.  It is obvious that the authors have heard all the objections and criticisms typically raised by skeptics, and that they have inoculated themselves against them.  In this book, they are passing on the vaccine to us.

Must Read: Social Media for Trainers

Jane Bozarth recently published a new book called Social Media for Trainers. I would put it on the list of "essential reads" for anyone in the workplace learning field. Social media and Web 2.0 tools are too important into today's world for the learning community to ignore. Most true learning takes place informally and through peer-to-peer connections. Social media provides a platform to make that happen more easily. If you are really interested in helping people be successful at work or move forward with their development needs, you cannot ignore the power of these tools and their potential for learning.

The book covers how to use social media tools like Facebook, Twitter, blogs and wikis - and a few others - for learning purposes. Each of the key tools is given its own chapter. Each chapter begins with a description of the tool in a nutshell, a deeper look into the tool, advantages and disadvantages of selecting one tool over another, how and why you might use some of the tools together, and why you might choose one tool over another. Then the chapters provide a barrage of ideas and practical ways the tool being covered can be used for learning purposes. There are suggestions on how to use the tools as primary vehicles for learning and how to use them to supplement or extend programs or courses (that are delivered in the classroom or through other media) by using the social media tools for pre-work, intercession work and post work.

If you are not a social media user already, the book will help you get started. If you are a familiar with social media tools, but haven't used them for learning, you will be amazed at how many learning activities are possible. Of course, not all of them will be right for every learning situation or workplace culture, but there is enough here to choose from so everyone can come away with at least one or two practical ideas.

Here are a few quick hits I picked up about some of the tools:

Twitter - Learners can use Twitter to talk to an expert. You can follow anyone with a Twitter account and if you reach out to an author or expert about their work, many are happy to respond.

Facebook - For me the biggest surprise in the book is how versatile Facebook is. I generally have only used Facebook for personal connections and favor other social media tools for work purposes, but Facebook has so many capabilities that it can be used to for everything from communication to course management.

Blogs - These can be great tools for learning reflection. But you must keep in mind, blogs are heavily dependent on writing skills. If that doesn't match your audience profile, blogs may not be the way to go.

Wikis - Unlike the other tools which are primarily set up for comment and response interactions, wikis allow true collaboration. Learners can jointly create pages such as shared class notes for FAQs.

There is so much more in the book.  Get it.  Read it.  Use it.