Social Media Star Contest

"I'm a Social Media Star."  

Well, I'm a nominee at least.  Trivanits, the people who bring us wonderful elearning tools such as Lectora Inspire and Snap! are sponsoring a Social Media Star contest running now through February 15.

I have been a fan of their tools and a Lectora user since 2002.  Last May, I attended their annual user conference where they unveiled the newest addition to their line: Snap! by Lectora.   I had a great time and did a lot of backchannel tweeting while at the conference. Afterwards, I wrote this blog entry about it.   I guess that was enough to get me nominated.

Check out the contest here.  Vote for your favorite learning professional from among the nominees - or vote for me!  I'm a star!

Inspired by the Lectora End-to-end eLearning Solution

This week two of my team members and I attended the Lectora User’s Conference in Cincinnati. (Lectora is an elearning development tool from Trivantis.) It has been a few years since I last attended this conference. It has certainly grown. There was double the number of attendees at this year’s event, which was a bit surprising. The last Lectora conference I attended was held in Las Vegas, a place that certainly offers more to do in the off hours. But it was the tool, not the location that compelled me to return to this event. Before the end of 2010, I purchased a few licenses for Trivantis’s then new release: Lectora Inspire. The Inspire version of Lectora improved on what was already a great tool for authoring elearning by including the ability to launch and use flypaper, Camtasia and Snagit right from inside the software. My team members and I wanted to attend this conference to get ideas from both the folks at Trivantis and the other conference-goers, on how to take advantage of these great new capabilities. We got that and much, much more.

The Trivantis team put together a terrific event that included captivating keynote addresses from Elliott Masie, on key learning trends, and Tim Ferguson, CIO at Northern Kentucky University, on the explosion of mobile learning. Each day, these were followed by practical, informative sessions and workshops on how to use the new tools built into Lectora Inspire.

But the biggest news from the conference was the four announcements from Trivantis:

1. They’ve entered into an agreement to acquire flypaper, a tool that allows you to add interactivity to your courses by creating flash animations and effects simply, without having to be a flash developer.  This should lead to even more capabilities in future versions of the Lectora tool.
2. They introduced Snap! by Lectora, a PowerPoint-to-elearning tool to serve the same needs as Articulate and Adobe Presenter at the low cost of $99.  From the looks of it in the demonstration, they are going to give the other guys a run for their money.
3. They launched WeLearn, a new social eLearning network. They tried something similar a few years ago, but didn’t get much traction with it. WeLearn is a retooled approach that is currently in Beta.
4. They introduced CourseMill Express, a lower end version of their CourseMill Learning Management System that should be helpful for small businesses that don’t have the funds to invest in a full-blown LMS.

All-in-all, this was quite an event. It gives someone like me, who leads an enterprise team of instructional designers and course developers, a lot to think about. The Lectora line up now creates a strong end-to-end solution with Snap! at one end and Inspire (including flypaper, Snag-it and Camtasia) at the other. I could outfit my team members with the tools they need based on their level, but have them all working across the same platform.

Note:  To read messages from the conference-goers on twitter, search on #2011LUC. 

Instructional Design: To Degree or not to Degree

While cruising through the blogosphere this week I stumbled upon a debate about whether or not people who practice instructional design should have an advanced degree in the field. The two points of view are well represented in writings by Cammy Bean - Learning Visions (not necessary) and Karl Kapp – Kapp Notes (should have it).

Reading their arguments caused me to reflect on my own career path and choices. I have held a variety of positions in learning & development over the years. On my blog, I identify myself as a “Learning Generalist” but at heart I am an Instructional Designer.

Early in my career I began writing training programs using instincts and intuition. I made instructional design choices that made sense to me about how one would learn and internalize new information or skills. For the most part, I made good choices and my learners were successful. Publications such as Training magazine, T&D (as it is now called) and the InfoLine provided me with an informal “101” education. Later on I supplemented those readings with books on instructional design and courses from Darryl Sink & Associates, Langevin Learning and Bob Pike’s Creative Training Techniques. Through these vehicles and a lot of trial and error I sharpened my skills.

When e-learning appeared on the horizon and I was scared to death. I never was much of a technical person and I was sure my career was over. Eventually, some user-friendly tools came on the market and I was able to avert this crisis by learning how to use Lectora and Articulate Presenter software. It was a new medium but still required sound instructional design.

As my career progressed, I found myself wanting to know more about my chosen field. I decided to pursue a graduate degree in Instructional Systems at Florida State University. Participating in the program had its pros and cons. On the pro side, it opened doors to new resources, sharpened my course development skills, and deepened my understanding of how people learn. I gained a better understanding of what motivates learners and how I could attend to their needs and motivations through instructional design. On the con side, I was a victim of the learning trends. I had to endure every new learning trick, tool and pet project my professors threw at me. But in the end, I am better off for this experience.

The bottom line is that the program has made me a more competent and confident learning professional. What I once did on intuition I now do deliberately and my results are consistently better. My company (which is paying for my education) has benefited greatly. I have success stories to tell about learning projects that I don’t think I would have even attempted prior to participating in the program. I am sought after as a learning strategist inside my company and my career satisfaction is much higher now.

But here’s the thing: Would I have had this success if I jumped right into graduate school early on? I don’t think so. Years of self-development and practical experience helped me to get the most out of the program. So I don’t believe it is necessary to have an advanced degree to be successful in this field… but it sure helps.