Web 2.0 Learning Shift

A fundamental shift is taking place in the world of corporate learning. Training departments that were primarily focused on developing knowledge and skills by pushing course content out to their target audiences face direct competition from Web 2.0 tools. Many would-be learners no longer wait to sign up for a course to get the information they need. Instead, they turn to the internet using search engines such as Google or Yahoo! (and now bing), or to Wikipedia for quick answers. A number of other factors also point to this being a time for change:

Do More with Less – This has been a corporate rallying cry for decades now and it is not going away. Just when you begin to think that you can’t cinch the belt any tighter, you are asked to punch another hole in it. This is both a budget and a manpower issue, so even if running training courses could still meet the need, this just isn’t feasible.

ILT and eLearning are not the Answer – Been there; done that. People are no longer getting excited by the traditional corporate university model with its catalog of instructor-led training and eLearning courseware.

Remote, Mobile and/or Agile Workers – Offering training in “the office” doesn’t have the same meaning anymore. The number of people working from home, from the road, or from other remote locations continues to increase each year. For these people virtual learning is a natural extension of the virtual workplace.

Social Media Explosion – Like it or not, employees are using social media tools. They are connecting to people outside of their companies and sharing information freely on facebook, twitter, and personal blogs. User created content has become a powerful source of information through these tools.

So where does that leave us?

Well, providing solid content that meets our learners’ needs will always be important, but instead of “courses” or “programs” being central to what we do, we need to think in terms of “environments” and “enablement.” We need to help learners connect to the right resources quickly when they need them – and to each other. Instructional designers and course developers have to make the leap from producing instructor-led training and elearning courseware to embracing a new platform, one on which they can create virtual collaborative learning environments that allow their company’s employees to learn both formally and informally. Learning needs to combine real world experiences with opportunities for reflection, sharing, questioning and refining. Improvements to virtual classroom tools in recent years now allow this to be done effectively.

For many, it is a struggle to make the leap. Creating an environment that enables informal learning requires giving up some control over objectives and measures. By its very nature informal learning will produce its own unintended outcomes. But isn’t it a good thing if people learn more from our design efforts than we put into them?