ASTD becomes ATD: It is more than just dropping the "S"

On Tuesday afternoon May 6, ASTD President and CEO Tony Bingham, announced the rebranding of ASTD to the Association for Talent Development (ATD).   An ASTD name change was not unexpected.  Everyone recognized for a long time that this was an international organization that continues to grow outside of the US.  So we all knew the "American" part of the American Society for Training and Development was done.   We also suspected that the word "Training" was likely over as well.   Many of us in the industry had stopped referring to ourselves as trainers long ago.  Our work has become much broader in scope and impact.   Yes, we provide training when needed, but it is just one element of what we do to help people learn, grow, and perform better at their jobs.

The new word added to the name is "Talent."  This was a surprise. Judging by the mixed reactions both at the conference immediately following the announcement and via social media this week, the jury is still out on this one.

Personally, I'm comfortable fitting the definition of the work that I do under the name "Talent Development" but it is not ideal.   I usually refer to myself as a "Workplace Learning Professional."   I see my job as helping people learn what they need to either perform better at what they are currently doing, or develop their skills to be able to take on new roles or tasks so they can grow in their careers.  This will still take some getting used to. There are connotations with "Talent" that don't quite feel like a fit to me.  "Talent Management" as a function inside a business often includes recruiting, which is not something that I do.   "Talent Development" can include many activities that are not specifically learning related, but in which learning takes place.   This could be things like 360 degree feedback, coaching, mentoring, performance management activities, etc.   My team gets involved in supporting this type of activity - usually by helping people learn how to do it - but it is most often led by people who are more likely be members of SHRM rather than what was ASTD.

Still, I feel it is close enough to call what I do Talent Development.  "Development" is a good word.  I do feel my work helps people develop and grow.  But "Performance" is a good word too.  I do help people perform well to succeed in their current jobs and to help my company ultimately be successful.   That would have been a nice word to bring into this change.  And of course "Learning" is my favorite word to use in describing what I do.  I help people learn no matter what their goal is.

The Last of the 3-Ring Binders

This week when I return to work, I’ll be packing up for yet another office move. The latest round of transformation projects and real estate strategy adjustments has me going from the fourth to the fifth floor. At least I’m moving up in the world! I have moved many times in my career. During each of these moves, I have winnowed down the contents of my office to just the essentials and a few personal items. So when the move coordinator asked how many boxes I’ll need, I replied, “Probably one, but better get me two just in case.” causing her to raise an eyebrow in surprise.


As I think about packing up next week, I realize that office moves are great milestones for reflecting on how things change over the course of our careers. Each time we move, we throw open the drawers and closets and pull out items we might not have seen in a while. We have to decide what to discard and what to take along with us into the next phase. As a learning professional, one of the staple items in my closet has been a collection of 3-ring binders - the ghosts of training past. Less and less of these end up in the “keep pile” with each move.

Two decades ago, when I relocated from New York to Connecticut for a promotional opportunity, I had a ton of these binders. Some from programs I had designed and delivered; others from classes I had attended. Among them, there was at least one binder from a program that probably had a title like, “How to Cope with Change.” I’m sure I checked to make sure I had it backed up on a floppy disk before throwing it into a dumpster along with many others that would not be making the move with me.

Ten years ago, when I moved from a satellite building into our corporate headquarters a few miles away, I still had many 3-ring binders with me. Among them, there was probably one with a title like, “How to Create and Drive Change.” I’m sure I backed it up on a CD, pulled the out pages and put them in a recycling bin, before offering the empty binder to another department for reuse.

Now as I make the move from four to five, I have only a few 3-ring binders with me from some of my favorite programs, one’s that have helped me greatly over the years. Among them is a program with a title like, “How to Manage in an Ever Changing World.” Since no one is using 3-ring binders these days, I’ll make sure it is backed up to our SharePoint site before separating the paper, plastic and metal parts and placing them in the appropriate bins.

Note: for suggestions on what to do with discarded 3-ring binders visit planetgreen.com.

Formalizing Informal Learning

As stated in my blog post from January 16, I have rededicated myself to using social media for learning at work.  Following the strategy I outlined on January 24, each of my team members is now actively engaged in managing various topics on the corporate social media network (yammer).  This marks the end of the first week of us using yammer at work.  So far we are off to a great start.

I have three staff members on my management development team.   Here is a sample post from each of them. These posts were collected from my yammer feed from this week:

Team member #1 is the topic leader for the discussion on #remote_teams.  As discussed in last week's blog post, remote management and virtual teams are fast growing trends in my company.   We have included remote management as a topic in all of our recent management training programs.  It seemed only natural to continue the discussion through our social media network.

Team member #2 is the topic leader for the discussion on #project_management.  As I'm sure is the case in all companies, project management is an important topic.   A few years back we began to take an enterprise wide look at how projects were managed inside the company.   We have been gradually migrating different departments to take a uniform approach to projects.  Our current approach is aligned to the PMBOK guidelines.

Team Member #3 is the topic leader for the discussion on #change.  Our company is transforming the way we do business.  This has meant large and small scale changes taking place in every business unit and every department.  Each day this week team member #3 has shared some of the myths and realities about workplace change from The Employee Handbook of Organizational Change by Price Pritchett.

In addition to these topics, I personally lead the discussion on the topic of #managing.  All four of us participate in each other's discussions and we also post to disucssions on #leadership, #engagement and #growth.  Besides managing these topics, we are active in several newly formed yammer groups.  Our goal is to deliberately create an information pipeline around important management topics that can be captured as informal learning through the social media network. 

To help us get a jumpstart on building our followers, I created the flyer shown below.   This week I participated in a management kick-off meeting that was attended by over 300 managers.  Our Learning & Performance group had an "expo-like" table set up at the event.  I handed out many of these flyers and talked to a lot of managers about our new social media network.   Very few of them were aware that yammer was available inside the company.  Most of them had never even heard of it.

Although it is new, I'm confident that our social media network will grow quickly. There are only a handful of users today, but I'm sure there will be many more very soon. I want my team to be active and ready to guide others how to take advantage of this tool for informal learning when they get there.  From these small beginnings, I expect great things to occur.